Twenty years ago, ‘our’ Ger walked in at the supplier, now a large family business, and said: “I would completely upgrade this part of that machine,” subsequently to tell them how he pictured it. On the way back to the airport he was asked to return to the owner’s office. There, the owner was waiting for him in a huge meeting room. There was a deafening silence when Ger walked in. The owner of the company spoke: “I heard that you have a vision about improving our production capabilities, can we make this happen together?” Ger explained that at Euramax we need stronger and flat aluminium.

Now, twenty years later, we still regularly visit the company, which now employs thousands of people. When we enter the production facility they’re still saying: this line is here because of our joined vision and illustrates the moment we became a family. This production process has since become increasingly ingenious, making it possible for us to work with this supplier to produce the revolutionary StrongLite aluminium.

We are part of their family, just as we see our customers as part of our family.